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  • Goodmiles Running Company FAQs

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    Goodmiles Running Company FAQs

    1. What is Goodmiles Running Company?

    The newest running store in Milwaukee!  At Goodmiles, your perfect fit is our number-one priority. Whether it’s a top-tier running shoe or the apparel to match, you’ll find gear that feels like it was made just for you. Click here for more information.


    2. What's happening to New Balance Milwaukee?

    It's leveling up! We wanted to give you even more ways to do what you love, so in addition to all your favorite New Balance shoes, we’re adding a great new selection from HOKA, On Running, Brooks, Altra, Oofos, Feetures socks and more. You will be able to find top running brands at Goodmiles Running Company in-store and online. 

    At Goodmiles Running Company, you’ll get the same high-quality shoes & insoles, staff expertise, and running community that you enjoyed at New Balance. On top of that, you’ll also be able to download our new Goodmiles app to get rewards on every purchase and stay up-to-date on Goodmiles events! Stay tuned for even more perks and events by subscribing to our email list and following us on social media Facebook & Instagram (Trust us, you won’t want to miss a thing!)

    Learn more about Goodmiles Running Company Here


    3. Will you still carry New Balance shoes and apparel?

    Absolutely! Goodmiles will carry a wide selection of New Balance running shoes, walking shoes, apparel, and more for men and women. 


    4. What other brands will you carry?

    We’re excited to be adding many new brands to our running shoe collection, including:

    New Balance

    New Balance is a global running brand with a mission to put the body in motion with the most advanced footwear technology on the planet. New Balance products are the perfect blend of function and fashion for your active lifestyle.


    HOKA makes shoes that inspire runners, walkers, and athletes from all over to move forward with purpose and passion. HOKA is best known for their enhanced cushioning, which provides a smooth, soft and efficient ride. In HOKA, you’ll truly feel like you can fly.

    On Running

    On was born with one goal: to revolutionize the sensation of running. Using CloudTec technology, the cloud model creates a highly adaptive sole that reduces muscle fatigue and lowers heart rates. Soft landings followed by explosive take-offs create a running sensation unlike one you’ve ever experienced.


    Brooks’ mission is to make your run better, faster, and more enjoyable. Their motto is “Run Happy,” and they craft their shoes with the goal of making that possible for every single runner. You’ll enjoy performance and comfort in top Brooks styles.


    Altra is founded on innovation. Their shoes are designed with their patented FootShape style, which gives your feet the space they naturally need to be comfortable during a run. Add their signature Balanced Cushioning to the mix, and you’ve got running shoes that feel tailor-made for your comfort.


    Made for athletes of all kinds, these performance socks feature targeted compression and an anatomical design, improving fit and support by conforming to your foot’s structure. These features also reduce risk for blisters and other foot irritants. For the best sock for running, competing, or just going about your day, you can’t go wrong with Feetures.


    OOFOS is built for your recovery. Their proprietary OOfoam™ absorbs 37% more impact than competing technologies, helping you recover from a tough workout or even just the regular wear and tear of the day. Feel rejuvenated and energetic in Oofos!

    These are just a few of the fresh new brands of apparel, accessories, insoles, and more that we’re excited to carry. Check out our online shop or shop in store to see our full stock. Basically, we’re bringing in the very best in everything running-related to make sure you can have it all!


    4. When and where do you open?

    Our Brookfield location will be open starting January 2, 2023. 

    Our Greenfield location is getting a makeover! The store will be under construction until mid-February 2023. Until then, you can still shop our pop-up shop of athletic shoes right next door at Stan’s Fit For Your Feet Greenfield. 

    GoodmilesRunning.com is open to shop 24/7! 


    5. Will my favorite Fit Experts still be at Goodmiles Running Company?

    Yes! Our amazing New Balance Milwaukee team is excited to be part of the Goodmiles community, and they can’t wait to introduce you to Goodmiles too. You can rest assured that the attentive, personalized service that you crave from New Balance Milwaukee will be just as good as ever.


    6. Is my New Balance Milwaukee gift card still good?

    Goodmiles is transitioning to a new gift card program and is unable to accept New Balance gift cards starting on January 1, 2023. However, you continue will be able to use your New Balance gift cards online at newbalance.com after January 1, 2023. We would love to have you stop by New Balance Milwaukee anytime in December 2022 to use up your gift cards and support our local stores!

    Looking for the perfect Christmas gift this year? Goodmiles Running Company gift cards will be for sale for this holiday season, so you can still give the gift of New Balance (and more!) to the runners in your life. Now they have even more options to choose from in the new year!


    7. What if I’m a walker/not a runner? Can I still shop at Goodmiles Running Company?

    Of course! Goodmiles welcomes everyone who likes to move, no matter what their pace is. Whether you’re walking your dog or running a marathon, we’re here to help you find the shoe to cross your finish line. 


    8. Will you have a rewards program? 

    Yes! We’re very excited to introduce our new app-based rewards program, Goodmiles Rewards!  Stay tuned for more info in January 2023.




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